The world's most advanced Professional Racing Simulators used by F1 teams, drivers,
corporate brands, advertising & promotional agencies, trade show marketers, media
and entertainment companies in North America, Europe & Australia.
· National & International Events
· Conventions & Trade Shows
· Corporate Hospitality
· Celebrity/Media/Pro Driver Contests
· Radio Remote Broadcasts
· Publicity Hooks & PR Campaigns
· Company Event & Employee Incentive Campaigns
· Small promotions or mass marketed national campaigns
· Special Events
· Consumer Promotions
· Web Themed Promos
· Retail Promotions
· Product Launches
· Grand Openings
· In-pack packaged goods promotions/event tie-ins
· Non-profit fund raising
· Employee or Sales Incentives
We deliver, publicity and fun brand interaction, lots of awareness, and many eyeballs
(exposure) throughout the world! In short, we attract a lot of attention. Our
simulators are driven and seen, by millions of people and we receive national
and international media exposure in North America and Europe.
Here are a few annual statistics:
· 300,000 - 500,000 people lap on machines in 20+ countries
· 2.5 - 5 million laps are driven
· 20-25 million onscreen advertising billboard impressions
· An estimated 1-2 million people/spectators view the simulators
· Featured in Television News/Publicity in Europe, America & Canada
· Featured in Print News/Publicity Europe, America & Canada
· Large International Web Audience
· Special Events occur at:
- Televised Sporting Events (ABC, ESPN, CTV, Speedvision)
- Media Centers
- Radio Remotes
- Trade Shows & Conventions
- Corporate Conferences & Hospitality Venues
· Simulator locations in USA, Canada, England, Belgium, Switzerland, Australia,
Norway, Denmark, Lebanon and South Africa
Collectively, more than a dozen companies and 100+ skilled individuals are responsible
for allocating more than $20 million in resources towards the packaging, production
and implementation of comprehensive marketing programs that include special events,
advertising, promotions, media and public relations.
The number of people and companies involved has grown exponentially over the past
decade. Ten years ago, the simulators were born in the back room of a college
student's apartment. They were engineered on a shoe string budget and were pasted
together with rubber bands, nails and pieces of wood. The initial software programs
ran on an 8088 PC and the feedback steering mechanisms operated through a network
of belts and pulleys.
Today the capabilities have expanded with technology and the largest simulators
are housed in huge semi-trucks that travel throughout Europe promoting the Rothmans
and Winfield tobacco brands at major consumer attractions. This consumer attraction
is simply the most technically advanced simulation on the planet and it is derived
from Formula 1 motor racing.
This huge commercial system includes motion platform systems, BoneKrusher 9000
high G-force feedback steering systems, 20' outdoor Barco Light Cannon imaging
systems, 42-inch Flat-panel Plasma graphics, concert quality sound systems, F1
show cars, merchandising exhibits, models and stages for celebrities and personalities.
The entire manufacturing and distribution process involves a broad spectrum of
skills and contracted staff including: software development, programming, mechanical
prototyping, race car engineering, computer imaging, graphic design, public relations,
special events management, web designers, photographers and media relation specialists.
Our calendar is not seasonal. It runs year round January through December. The
Fall and Winter involves trade show marketing and the sports and special events
calendar occurs March through November.
A partial list of customers include:
· Yokohama Tire
· Grand Prix Tours
· Winfield Tobacco/Williams Grand Prix (F1)
· Virtual World Canada
· Malibu Grand Prix
· Player's Tobacco
….and many more
Do I Participate
We have marketing programs starting with basic trade show leases, or we can build
custom promotions, events, or marketing campaigns from scratch.
Most often brands opt to participate with our year-round events and marketing
programs as an added-value to their own initiatives. There are a lot of companies
involved around the world and collectively they offer unique cross-marketing opportunities
Whether you are a small company that is looking for a good "bang for the
buck" traffic-generator at your next corporate trade show, or you're a major
brand looking to build a national or international marketing tie-in to your advertising
campaigns, we probably have a marketing program you'll be interested in.
We have budgets that will accommodate all levels. We've helped small companies
with budgets in the low thousands, and we also offer multi-million dollar promotional
campaigns for larger brands.